Alexandra is fascinated by the use of fashion and textiles in embellished surface detailing and colour. She is interested in how these details can change the impact and mood of an outfit dramatically. Her collection is aimed at the luxury ready to wear market such as Bordelle and Myla which are comparable target markets.  Her customers would need a high disposable income; enjoying spending her money on luxuries, appreciating quality fabrics and cuts. Alexandra is looking forward to show her collection at the Midlands Fashion Designer Awards 2011.