Birmingham based designer Shara Johnson; creative head behind the label Safarii explains how she is experiencing heightened levels of excitement as she puts together her Spring/Summer collection. “On reading the brief I immediately steered towards the Spring/Summer season women’s wear; because when I think of Spring/Summer I think of new life, plants, fresh starts, heat. I believe my designs convey a woman who feels beautiful in the clothes she wears embracing and just enjoying life to the fullest.”

Taking influence from, and praising the work of designers such as Nkhensani Nkosi, Basso and Brooke and Nathan Jenden for their use of loud prints and flattering silhouettes, Shara believes her Spring/Summer collection is a reflection of her own personality: “The colours for my collection are bright (green and yellow), bold and are reflective of nature to create an organic feel.”

Currently completing a foundation course at London College of Fashion, which she describes as being both “intense and enlightening”, Shara’s motivation for entering MYFDA 2010 is the versatility of her collection. “I think that the collection can appeal to both younger and more sophisticated women. I think that it’s urban in terms of colour and style, but remaining classy at the same time.”

Shara will be showcasing her Ready to Wear collection alongside 24 other finalists at the Birmingham Conservatoire on 23^rd October 2010.