Birmingham based designer Samera Nusheen; creative head behind label ‘Made in City’ is elevating city style to a new level. Samera’s collection is a marriage of everyday city wear with unusual accessories and garments to create a juxtaposed effect. “What makes my collection unique is that it’s everyday wear with a mixture of what a man would not usually wear.”

With aspirations to run her very own fashion business in the future, Samera previously entered a Harvey Nichols designs competition and scooped first prize; an example of sheer passion and determination for what she does. Succeeding in previous competitions has fuelled Samera’s ambition to enter MYFDA 2010. “I want to keep entering contests to build up my name and portfolio.”

Samera will be showcasing her Ready to Wear collection alongside 24 other finalists at the Birmingham Conservatoire on 23^rd October 2010.